What Color is Your Business?
What color is your business?
When you're choosing your color schemes for particular products and services, there are a few proven formulas. Here's an outline of what colors to use to create a specific image.
Red - Physical Imaging For sports or exercise clubs, dining or dancing services, political clubs and organizations, or real estate businesses.
Pink - Feminine or Loving Images For fashion, cosmetics, rescuing services, church clubs and infant services/products.
Maroon - Gratification of the Senses For the entertainment industry, videos, cars, furnishings, art services, gambling and beverages.
Orange - High-energy Images For architecture, building tools and services and speedy services/products.
Peach - Charitable Imaging For services/products for children, school products, welfare organizations or charities.
Yellow - Communication For yellow pages, all services/products of the communication and entertainment industries, especially sales.
Green - Health, Plant & Vegetable Imaging For health food stores, homey restaurants, floral products/services and personal hygiene.
Light blue - Creative Images For the design or art industry, creative products or problems solving services, and computer products or servicing.
Dark blue - Executive Imaging For business, education, executive products and imaging, financial services, businesses pertaining to large investments requiring trust, for example car sales.
Mauve - Spiritual or Intuitive Imaging Training or services for emotional support and sensitive imaging to the needs.
Brown - Support Products & Services For businesses offering security, basic needs, coffee or chocolate goods and earthy or natural products.
Grey - Passive or Earth Support Images For home repair services/products and stone and earth products but not to image in service relating to human services.
Black - Authority Imaging For security and protection services, sedate and aloof imaging, or as a symbol of taste and luxury when combined with gold, silver and some shades of grey or "suave white."
Gold - Images of Security & Wealth For brokers, banks, merchants and high quality services and personal development services.
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About the Author:
Mike Anderson is President and Chief Marketing Strategist of Morgan-James, LTD., a marketing consultancy located in Harrisburg, Pennsylvania. Over the past 30 years Mike and his associates have worked with several hundred small, medium, and large businesses.Mike has presented marketing, sales, and writing seminars for such groups as the Pennsylvania Department of Education, Weight Watchers, and Nordson Corporation. Mike has created record setting high impact radio promotions for both the furniture and jewelry industry throughout the United States, Canada and Great Britain. He creates sales letters, direct mail packages, ads, email marketing campaigns, brochures, articles, press releases, white papers, web sites, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses and consumers.He also consults with clients on marketing strategy, mail order selling, and lead generation programs.For a FREE telephone consultation contact:Mike Anderson, Chief Marketing StrategistMorgan-James, LTD.4961 Montclair CourtHarrisburg, PA 17112Phone: (717) 652-9269Fax: (717) 652-5749Email: contactme@lowriskmarketing.comWeb: www.lowriskmarketing.com
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